In the lead up to the launch of Eastland’s 8 Days of Summer activation, we needed a quick and clever way to tease the arrival of the event, with no access to progress images or props from the build.

The solution was to style a series of cute GIFs, each encompassing the vibe of the 8 rooms. While not showcasing the entirety of the installation, these GIFs gave us content to roll out each room announcement before we had access to the final build.

Shot by: Simon Shiff