Shannon Hansen

Eastland x 8 Days Teaser

Eastland x 8 Days of Summer

 In the lead up to the launch of Eastland’s 8 Days of Summer activation, we needed a quick and clever way to tease the arrival of the event, with no access to progress images or props from the build.

In the lead up to the launch of Eastland’s 8 Days of Summer activation, we needed a quick and clever way to tease the arrival of the event, with no access to progress images or props from the build.

 The solution was to style a series of cute GIFs, each encompassing the vibe of the 8 rooms. While not showcasing the entirety of the installation, these GIFs gave us content to roll out each room announcement before we had access to the final build.

The solution was to style a series of cute GIFs, each encompassing the vibe of the 8 rooms. While not showcasing the entirety of the installation, these GIFs gave us content to roll out each room announcement before we had access to the final build.

 Shot by: Simon Shiff

Shot by: Simon Shiff