Skin republic goes biodegradable | campaign strategy & design

THE BRIEF

Skin Republic required a full creative suite which they cold use across Skin Republic Website, Socials, eDM’s, PR Collateral etc. to promote their new biodegradable packaging.

THE IDEA

Elevating their original assets, I steered away from the stereotypical ‘green’ eco branding for this campaign, I utilised a serene sky background, paired with calming florals.

THE SOLUTION

I created 3 separate designs for each of their key audiences, allowing me to easily target specific ads to each trade area rather than reusing the same collateral. This also enabled me to easily track the results, providing helpful data for retargeting and for future campaigns.

Alternate header options for different target markets

Social assets

Instagram Story Stickers