THE BRIEF
To promote Innisfree’s Cherry Blossom range in Melbourne & Sydney.
THE IDEA
Create a travelling Cherry Blossom Activation truck, that allowed customers to try the product, interact with Innisfree staff and take instagram worthy shots on the blossom swing.
THE SOLUTION
Working closely with the iD Events Team, I was entrusted to conceptualise and design the event renderings, installation layout and final truck wrap for the travelling Cherry Blossom Activation. I also worked with their team to design a suite of illustrations that were utilised for social promotion.
Partnering with the client and our suppliers, I ensured that every element was executed faultlessly, including daily WIPs in the lead up, site visits with the printer to make sure that all the livery on the truck was millimetre perfect and provided on site photography during the event.
