EASTLAND X THE DAILY EDITED LAUNCH

THE BRIEF

To announce the arrival of The Daily Edited store at Eastland.

THE IDEA

Coordinate a small influencer event within the store, accompanied with a gift w/ purchase promotion and a social giveaway.

THE SOLUTION

Working with another member of the Eastland’s marketing team and TDE’s in-house team, we organised a small influencer breakfast to launch their new store.

Beginning with a small PR invite sent to selected influencers featuring a small gift from the TDE, I took control of managing the guest list and gifting, securing 12 popular Melbourne influencers to attend the launch. With budget for only two paid influencers, the event was extremely successful across social media with all attending guests posting to their own channels from the breakfast.

We also worked with Twice Blessed to run a giveaway on their Instagram, which resulted in an increase of 600 followers to the Eastland account.

Shot by: Simon Shiff

TWOOBS X COACHELLA

THE BRIEF

To promote retail brand TWOOBS new collection for Summer in the US.

THE IDEA

Create a viral, social media campaign at the musical festival Coachella, coordinated entirely from Australia.

THE SOLUTION

With a small budget to work with, I sourced a local photographer who was attending Coachella, to create photo and video content for us. I then reached out to US based influencers to gift two pairs of TWOOBS to rock with their bestie and the offer of a professional photographer to shoot their Coachella look and provide them with high-res shots.

With no budget for influencer posts and relying on the gesture of providing great quality content for them to use, we had an incredible result with all influencers posting on their social channels tagging TWOOBS, plus two separate influencers took over our IG stories across both weekends, creating additional posts and videos.

Shot by: Jordan Zobrist

EASTLAND x SPRING RACING CAMPAIGN

THE BRIEF

Create a fashion-based campaign to promote a wide selection of Eastland’s retailers leading into the Spring Racing Carnival.

THE IDEA

Engage three of Melbourne’s leading fashion influencers to showcase their looks for each of the 5 major race days.

THE SOLUTION

Working with Eastland’s PR agency Kate & Co, we engaged See Want Shop & Twice Blessed as part of a two-campaign contract, to model and promote through their owned social channels, key seasonal trends for Spring Racing available at Eastland.

Taking lead on this campaign, I worked closely with a team of talented freelancers to create a beautiful, high-fashion shoot that was rolled out across the 3 weeks leading up to the first Race Day. From sourcing a set location - Yarra Valley Racecourse - that would provide a gorgeous backdrop and also connect with our local roots, briefing in our photographer and stylist, through to providing creative direction on the day, I was extremely hands on throughout the entire project.

Shot by: Simon Shiff

EASTLAND X 8 DAYS OF SUMMER EDITORIAL

THE BRIEF

To promote Eastland’s 8 Days of Summer Activation.

THE IDEA

Create an editorial campaign within the activation space, to not only showcase the event, but also support Eastland’s fashion retailers.

THE SOLUTION

Engaging with four influencers, I worked closely with our photographer, account manager and stylist to create a fun and stylish campaign, shot within the 8 Days activation space the day before it’s launch. With only a small timeframe of 4 hours, I developed a brief and run-sheet to assist in coordinating the talent and have the shoot run seamlessly with no breaks in between shots.

Shot by: Simon Shiff

Event Design: Dot Dot Dash