Drawing on the success of popular “What’s in my bag” articles, I pitched and created a series of engaging GIFs for Eastland’s social channels.

Featuring 5 collections, I sourced and styled each shot to showcase a different travel bag filled with products you would take for a long weekend away.

Working meticulously to move each product slightly for each frame, we created a sleek set of GIFs where the bags would “unpack” to reveal all products inside.

Shot by: Simon Shiff