To promote a wide selection of Eastland retailers in the lead up to Valentine’s Day, I decided steer away from the traditional print gift guide and create a digital campaign, purely for Instagram Stories.

The result was a fun, colourful and engaging campaign that showcased a huge range of products at different price points each day, to encourage thoughtful gift giving, no matter your budget.

Each collection was styled for IG Stories format and then clicked through to show the product brand and price, featuring a mix of retail categories including beauty, food and lifestyle.

Shot by: Simon Shiff