THE BRIEF
Create a fashion-based campaign to promote a wide selection of Eastland’s retailers for the Spring Racing Carnival.
THE IDEA
Engage three of Melbourne’s leading fashion influencers to showcase their picks for each of the 5 major race days.
THE SOLUTION
Working with Eastland’s PR agency Kate & Co, I engaged See Want Shop & Twice Blessed as part of a two-campaign contract, to model and promote through their owned social channels, key seasonal trends available at Eastland.
Taking lead on this campaign, I worked closely with my team to create a beautiful, high-fashion shoot that was rolled out across the 3 weeks leading up to the first Race Day. From sourcing a set location - Yarra Valley Racecourse - that would provide a gorgeous backdrop and also connect with our local roots, briefing in our photographer and stylist, through to providing creative direction on the day, I was extremely hands on throughout the entire project.
