THE BRIEF
To promote Eastland’s 8 Days of Summer Activation & support struggling retailers.
THE IDEA
Create an editorial campaign within the activation space, to not only showcase the event in action, but also support Eastland’s fashion retailers.
THE SOLUTION
Engaging with four influencers, I worked closely with our photographer and stylist to create a fun and stylish campaign, shot within the 8 Days activation space the day before it’s launch. With only a small timeframe of 4 hours, I developed a brief and run-sheet to assist in coordinating the talent and have the shoot run seamlessly on the day.
This campaign not only provided promotional content for our activation, but it also created social support for our retailers and allowed us to continue to use the campaign imagery past the event period.
