Father's Day Gift Guide
In collaboration with Canberra Centre’s marketing team, I travelled to Canberra to help style their Father’s Day Gift Guide, based on my previous work for Eastland.
Working with photographer Simon Shiff, we guided their digital executive and a local photographer through our creative process for sourcing, styling and shooting engaging flat lays and GIFs for social content.
The result was a collection of clean, beautiful still images and GIFs showcasing gift ideas for every type of dad. This content was rolled out on Canberra Centre’s Instagram and website in the lead up to Father’s Day.