THE BRIEF
Support The Glen’s wide range of retailers in the lead up to Christmas 2019.
THE IDEA
Design a gift guide with a twist. Rather than focusing on the traditional categories, we shot a series of guides focused on the unsung heroes in your day to day life.
THE SOLUTION
The final campaign consisted of a full digital gift guide that was sent out to The Glen’s database at the end of November. To support this, we ran an Instagram competition simultaneously, where customers could win a $1000 gift card if they signed up to The Glen’s database and followed them on Instagram. We had over 1400 entries to the competition, resulting in a massive increase to their database and boosting their IG engagement for the rest of the Christmas period.
Shot by: Ben Jones for iD Collective
